ASCENT STRATEGY

We are a design and technology studio working with bold and visionary companies to reimagine customer experiences.

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What we do

We discover it, design it, build it, and put it to work.

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Strategy

Good ideas don't build businesses. Good decisions do.

We work with leaders playing to win on growth strategy, product strategy, business model design, and venture launches.
Jeff and Nicole strategy session in Ascent Office
Experience

The bar for customer experiences has never been higher.

From CX strategy and customer journey design to UX, UI, and service design - we craft the experiences that turn the curious into customers.
A mobile app interface displayed on two smartphones. The main screen shows “Sherwood Co-op” with options like Food and Home under a “Flyers” section, and additional online services below. A smaller preview screen in the corner highlights recipe ideas with food images and a “Create an Account” button.
Identity

A new idea needs a language before it needs a logo.

We build brand architecture, identity systems, and go-to-market strategies that make genuinely new products legible to the markets they're built for.
A collage of angled web page screenshots from Ascent Strategy's work with Global Ag Risk Solutions, displayed against a dark green background. The pages feature a teal and navy blue color scheme with content related to agricultural production cost insurance.
Enablement

Building is getting easier. Knowing what to build isn't.

From custom platforms and data architecture to AI-enabled workflows and digital deliver - designed around the user experience, engineered to perform.
A desktop monitor displaying a web application dashboard developed by Ascent Strategy for KEEL, showing a defined contribution account summary with fund allocation data.

That's the work. Here's what it looks like in practice.

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Selected Field Notes
Federated Co-operatives Limited
Cooperative & Retail

One front door for two million members across Western Canada

CX strategy, experience architecture, and mobile platform design unifying four business lines and 150+ independent co-ops into a single member experience.
147% Surge in App Downloads
Read Field Note
Global Ag Risk Solutions
Global Ag Risk Solutions
Agriculture Insurance

How a radical approach to agriculture insurance became a market-leading product

Insurance that actually knows you’re a good farmer. Growth Strategy, product design, and platform architecture from spreadsheet to acquisition.
$500M+ In CLAIMS PAID TO FARMER
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GroundTruth.Ag
GroundTruth.Ag
Agriculture Technology

Giving a 100-year-old industry eyes it's never had

AI-powered grain grading that replaces a century of subjectivity. Brand identity, go-to-market strategy, and launch positioning from the prairies to the world stage.
$4.75M+ RAISED
Read Field Note
Trusted by leaders

The Team

Creative. Curious. Credible.

Strategists, designers, and builders on the prairies and the coast. No layers between you and the work. We argue about the right answer, not the safe one, and we're more fun to work with than we probably should be.
Meet the team Careers
Three coworkers gathered around a computer monitor in an office, collaborating on work together.
Ascent-strategy-office-james-working
Ascent-strategy-office-corkboard-strategizing
Ascent-strategy-office-sun
Ascent-strategy-office-pack-meeting
Two people engaged in conversation while seated across from each other in a modern lounge area with teal walls.
Let’s build whats next.
You know what needs to change. We know how to make it real. Complex industries, sensitive data, experiences that actually work for the people who depend on them. 
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Or just reach out → hello@ascentstrategy.com